How Women are Taking Charge of Their Finances

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How Women are Taking Charge of Their Finances

Did you know it's estimated that at some point in their lives, 90% of women will have total control of their finances? Yet the financial industry (and that of accounting, law, banking and more) still primarily focuses on men.

Women Are a Big Deal

By the end of 2024, it's estimated Canadian women will control approximately $3 trillion, or 46%, of total personal wealth, up from 33% from today.1 But when women do reach out for help, 73% of them report being "unhappy" with the financial services industry.2

Judy Paradi and Paulette Filion from Strategy Marketing have been studying women investors for more than 20 years each, and are frustrated with the financial industry's lack of understanding when it comes to women's specific concerns. They recently published a white paper entitled Financial Advisors Are Failing Women. read more